inZOI Lansmanını Yerle Bir Etti, PUBG Hala Hayatta ve Krafton Bankaya Kadar Güldü

inZOI might’ve seemed like a quirky little life sim when it first popped up on the radar, but as of April 2025, it’s a certified juggernaut. Krafton just posted its best financial quarter ever, and inZOI played a “pivotal role” in that. The other half of the success story? PUBG—yes, still—with millions of players and no signs of slowing down.

“Krafton announced it made 874.2 billion South Korean Won (or ~607 million USD) in quarterly sales, as well as an operating profit of 457.3 billion South Korean Won (~318 million USD).”

That’s a 31.3% jump in sales and a 47.3% increase in operating profit compared to last year. You don’t just stumble into those numbers. This is the result of two wildly different games hitting their stride at the exact same time—and of Krafton figuring out how to dominate both traditional and overlooked markets.

inZOI Is Basically Sims, But With Unreal Engine and Global Appeal

Let’s talk inZOI for a second. You’ve probably seen clips online and thought, “Oh, this is just Korean Sims with prettier lighting.” But here’s the thing—it’s so much more polished than what EA’s been serving up with The Sims 4 for nearly a decade now. And gamers noticed.

Krafton reported that inZOI sold over a million copies in its first week, making it their best-selling launch of all time. 95% of those sales came from outside of South Korea, which is a massive flex. That’s not a regional success—it’s global.

“inZOI reportedly sold over a million copies in its first week… 95% of these sales came from countries outside of South Korea.”

Unlike The Sims, which feels stuck in its own walled-off ecosystem, inZOI launched with modding potential, streamer-friendly tools, and a modern game engine. It’s got room to grow and an audience that actually wants something new in the life-sim genre.

EA’s been milking The Sims 4 with overpriced DLCs and minor updates. inZOI came in like a breath of fresh air—and it’s already threatening to shake up a market that EA’s monopolized for 20 years.

PUBG: Still Here, Still Making Bank

And then there’s PUBG. Somehow, some way, this game is still pulling in 1.4 million concurrent players in 2025. Not bad for a title that basically launched the modern battle royale trend back in 2017.

“PUBG retained a 1.4 million concurrent player figure during March, which is absolutely wild.”

Krafton hasn’t just coasted on PUBG’s name either. They’ve been updating it consistently, pushing live service content, running clever regional promos, and even revamping the Verdansk map to keep things interesting.

This all ties back to Krafton’s broader strategy: double down on games that work, while expanding aggressively into territories that Western publishers tend to ignore. One standout example is Battlegrounds Mobile India, which has been massive despite India being overlooked by other devs.

“Premium items, strategic IP collaborations, and localised marketing efforts drove increased sales… especially with games like Battlegrounds Mobile India.”

Why Krafton’s Global Strategy Matters

Krafton isn’t just lucky—they’re smart. While EA and others keep chasing Western whales, Krafton’s been going after regions like India, Southeast Asia, and South America. These are markets that often get left out of the AAA conversation, but they’ve proven to be extremely lucrative when treated with real attention.

That matters now more than ever. With global economic uncertainty, rising tariffs, and even regional tensions (think India-Pakistan), the companies that spread their player base across multiple markets are way more insulated from sudden crashes.

“There’s real merit in targeting territories outside of the traditional hotspots of America and Western Europe.”

Krafton isn’t just playing defense—they’re actively building new IPs like inZOI while reinforcing old favorites like PUBG. That’s rare in an industry where companies usually lean too hard on nostalgia or gamble everything on something untested.

What’s Next for inZOI and Krafton?

The biggest reveal from this whole report is that Krafton wants to turn inZOI into a long-term franchise, just like PUBG. That means expansions, updates, and maybe even spin-offs. If they keep listening to the community and resist the EA-style microtransaction trap, they’ve got a real shot at dethroning The Sims.

Also, let’s not forget: inZOI’s success came with zero Western marketing blitz. Imagine what happens when this thing hits consoles, adds multiplayer, or partners with big creators. It’s still early days, and the potential is crazy.

Watch This Space

Krafton’s winning right now because it plays smart. It makes solid games, supports them long-term, and doesn't ignore the rest of the world. It’s kind of wild how simple that formula is—and how few companies actually follow it.

If you’re tired of broken AAA launches and rehashed ideas, Krafton’s recent moves feel almost… refreshing? Between inZOI's wild first week and PUBG's staying power, they've cracked the code on both ends of the gaming spectrum.

Keep an eye on them. The next few years might just get interesting.