Bir rapora göre, Roblox'un 2025 yılındaki etkileşimi Steam, PlayStation ve Fortnite'ın toplamını geride bıraktı.

The sheer scale of Roblox can be difficult to comprehend, but a report on 2025 games industry trends from analyst Matthew Ball provides concrete figures on its prominence. For ROBLOX players, the platform has become a dominant force in their entertainment lives, a fact now backed by startling industry data. The platform's growth and engagement levels have outpaced some of the largest names in gaming, establishing a new benchmark for user activity.

According to an early release of Matthew Ball's report, the games industry saw stagnant revenue growth in 2025, particularly outside of China. This trend has been consistent since the industry's descent from its peak during the pandemic. Yet, Roblox stood out as a significant exception. The platform was responsible for 67% of all non-China growth in the games industry. Its share of total consumer spending across PC, console, and mobile platforms exceeded 4.5% during the same year. A single platform accounting for more than two-thirds of an entire industry's growth indicates a profound financial influence.

The user metrics behind this financial performance are equally substantial. In 2025, Roblox attracted over 150 million daily active users, which represents a 69% increase compared to 2024. These users were not just logging in briefly; they were spending vast amounts of time within the platform's ecosystem. Throughout 2025, players spent over 10.25 billion hours in Roblox each month. This figure is greater than the total time spent on Steam, PlayStation, and Fortnite combined. I see the platform is also beginning to challenge established streaming services for attention.

(Image credit: Epyllion)

Roblox's engagement is not just large, but it is also growing at a rapid pace. The platform is starting to rival Netflix for total hours of use. While Netflix has seen its engagement growth slow to approximately 1% each year, Roblox's has fluctuated between 25% and 70% since 2022. This disparity in growth trajectories highlights a significant shift in how and where users, especially younger demographics, are choosing to spend their free time. The momentum suggests a fundamental change in the entertainment landscape.

The engagement is not only concentrated at the platform level but also extends to individual experiences within it. Specific games on Roblox are outperforming the entire catalogs of some of the industry's most established publishers. For example, the Roblox game Grow a Garden saw average monthly hours of engagement in 2025 that surpassed the combined monthly average of all Blizzard games in 2024. This demonstrates the power of user-generated content to capture massive audiences on a scale comparable to professionally developed titles.

For those familiar with Roblox's history, these statistics are intertwined with long-standing controversies surrounding child safety, labor exploitation, and predatory monetization. These issues have led to a series of lawsuits and state investigations over the years. I do believe this context adds a complex layer to the platform's success story. While executives across the industry are likely considering how to replicate Roblox's user-generated content model, the report suggests that success is not a matter of simple emulation.

"To find growth, we have to acknowledge: There is no 'videogaming industry,'"

Ball writes.

"There are many."

The analyst explains that it is a mistake to view all of gaming as a single, monolithic industry. In reality, it is a constellation of peripherally related markets, each operating with its own unique dynamics. Strategies and theories that work in one segment do not necessarily transfer successfully to another. The result, Ball states, is that different companies within the broader "videogaming industry" exist in fundamentally different universes and face different growth prospects. Roblox is, for all intents and purposes, an industry of its own, and it is unlikely to accommodate a direct competitor easily.

Read also, the recent news about Roblox players being in an uproar over the forced switch to animated Dynamic Heads from the classic static ones, and the company's implementation of mandatory age verification for all users wishing to access chat features.